Insight into the furniture market: outdoor furniture crisis and hope coexist

As the global financial crisis spreads domestically, Chinese outdoor furniture manufacturers are facing unprecedented challenges. Chinese outdoor furniture companies that mainly export or specialize in exports have been affected to varying degrees, and some enterprises face the dilemma of bankruptcy or sharp drop in orders. Some people say that this year is a period of outdoor furniture crisis and hope coexistence, because the emerging markets in the Middle East, Southeast Asia, Russia, Africa and other places have not been greatly affected, but instead maintained a strong market momentum, it depends on whether the company can grasp Business opportunities. During this period, the enterprise should maintain good quality, excellent service, stabilize the brand, develop channels, and win the final victory.

Outdoor furniture trend chart from January to May

The picture above is the trend of search volume of outdoor furniture from January to May. From January to May, the search volume of outdoor furniture has been rising. It is expected that this trend will be the same before October, because the relationship between outdoor furniture and the season is relatively large. The increase from February to March is the most obvious. During this period, the manufacturers are in the stocking stage. The trend from April to May is slightly smoother, but it still maintains an upward trend.

Outdoor furniture has its own unique style after being blended into the market and the user's experience, and can be roughly divided into three categories:

The first category is furniture that is permanently fixed outdoors, such as wooden kiosks, wooden tables and chairs, and iron tables and chairs. Generally, this type of furniture should have good anticorrosion and heavy weight. It should be placed outdoors for a long time. For example, there are many such outdoor furniture in resorts.

The second type is movable outdoor furniture, such as rattan and wood furniture. When it is used, it is placed outdoors, and when it is not used, it can be stored in the room and used. Therefore, this type of furniture is more comfortable and does not need to be considered. So many strong and anti-corrosive properties, you can add some fabric, etc., easy to choose this type of outdoor furniture in home life.

The third category is portable outdoor furniture, such as small dining tables, dining chairs and parasols. This type of furniture is generally made of aluminum alloy and canvas. It requires light weight and is easy to carry. It is suitable for outdoor travel and fishing. It is best to bring some other outdoor equipment, such as barbecue grills and tents, which can add a lot of fun to outdoor travel.

Outdoor furniture companies must not only keep their products in good quality and quantity, but also keep abreast of various developments in the industry and understand the market conditions, so as to "make the shot when it is time to shoot!"